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Building Castles, Books, and a Website

by Trent Stephens
(Pocatello, Idaho)

The Castle Builder's Handbook

The Castle Builder's Handbook

Genre: Non fiction history and art

I have loved to draw and build castles and medieval armies from the time I was very young. I remember sitting in school drawing pictures of knights jousting when I was supposed to be studying spelling - now I live by my computer spell check. When I was in the sixth grade our teacher told the class we were going to build a castle the next Monday. I was so excited I could hardly sleep all weekend. When I came to school Monday I discovered that the castle-building kit was a card board box and some scissors. I was sorely disappointed. I knew there must be more to castle building than that, but I wasn't sure what, or where to begin. Soon I was diverted into building elaborate old west stockades in my yard. Then I was further diverted by my interests in biology, which I pursued to a PhD in Anatomy.

I didn't get back to castles again until my oldest son was five years old. I was a student and we had very little money, so I decided to build most of our children's Christmas gifts. In the case of my oldest son, that was a very elaborate castle for his fifth Christmas. I was so excited by the process of building that castle that I just kept building - more and more castles. That was about three hundred castles ago.

When I graduated from being a father to a grandfather, my daughters warned me about the size of their homes and told me I had to limit the size of castles I built for my grandchildren. That open up a whole new challenge to me - how to build a modular castle that could be taken apart and put together easily. I developed a castle block set which elevated toy castle building for me to a whole new level. One year I was displaying some of my block castles at a local Christmas show and a fellow who creates websites saw my creations. He convinced me that I needed to get my ideas onto the internet. So I started drawing plans for the various castle models I had developed and then many more.

I put my drawings of plans and photos of my castles onto the website he created for me: buildmodelcastles.com. I also combined many of my ideas into a book: The Castle Builder's Handbook, which I self publish and which is available on my website. I have since started another book: The Medieval Town Builder's Handbook, which presents several card stock medieval buildings to accompany my castles. My dream, which I am still working on, is to help all sixth graders, and anyone else interested in castles, realize that model and toy castles are far more than a card board box and pair of scissors.

Visit Build Model Castles.




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Building Castles, Books, and a Website

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Oct 06, 2008
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self publish the site, THEN the book
by: Steve B. (webmaster)

Trent, bravo. How wonderful to have turned a lifelong passion into something you can share so extensively. And kudos to the gentleman who recognized that the internet was the place for you and your passion.

He was right. When I Google model castles, you're #1. When I Yahoo you, you're #2 and #3.

You must be the envy of untold numbers of self publishers!

You did a lot of things right.

1) You have a domain name that says exactly what your book does.

2) You built a website BEFORE you wrote your book so that you would have an audience waiting for your book.

3) Your site offers more than a book for sale; it offers free - and complete - downloads. The web is ALL about free information, and you offer it. This is a much more effective approach than offering for free a portion of a book.

4) You've kept your focus narrow. The search engines reward sites with focus. If you were also an amateur clown and you featured that passion (or that book) on your site alongside the model castle passion, your search engine rankings would drop like a rock!

5) Your JPEGs are well described, i.e. blarney-castle.jpg rather than image1.jpg. Image search is becoming a bigger and bigger part of the search pie. When I search blarney castle, your site comes up on page 1 of the results.

A website about an unknown author with an unknown book is an untrafficked website. A website about a known subject with a known demand for information? That's a website that can succeed. Clearly, yours has.

Such a subject is often called a site concept. (For anyone interested in knowing how to build a successful site, starting with site concept, I recommend this document. Click to "Day 2.")

It's a great strategy: write a site to attract the specific web audience most likely to buy the book you plan to offer. In fact, it's a strategy I use myself!

Thanks so much for sharing your experience.

Webmaster's note: Trent comes at this subject from a slightly different angle in his post on my other site.

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