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Filling the Glass: The Skeptic's Guide to Positive Thinking

by Barry Maher
(Las Vegas, Nevada, USA)

Filling the Glass

Filling the Glass

Filling the Glass was originally published by Dearborn Trade Publishing. They actually did a good job promoting it for the first year or so. It won several honors. Today's Librarian magazine cited it as "One of The Seven Essential Popular Business Books" that all libraries should carry. Foreign rights were sold and foreign editions published in five or six languages.

After a certain period, of course, Dearborn stopped promoting the book. At that point, virtually all the sales were driven by the PR we generated and the speaking engagements I did. And we were getting about $1 per copy in royalties.

After a couple of years of this, when we got the chance to get the rights back to Filling the Glass I jumped at them. Now we get the bulk of the profit from each copy sold. Which of course gives us even more incentive to promote the book.

Visit Barry's site.




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Filling the Glass: The Skeptic's Guide to Positive Thinking

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Aug 10, 2008
Rating
starstarstar 		A reminder
by: Steve B. (webmaster)

So many authors dream of their book making "the leap" from self published to traditionally published.

You remind us that it's possible to leap in the other direction, and that it's not necessarily a backwards leap.

You remind us too that the best path to selling one's book is to already have an audience. While we can't all be sought after public speakers, we can all try to find our audience on the net in the form of traffic.

Best time to build a site? Before one's book comes to market. Have folks already used to reading what you have to say! Then your book becomes a premium, something they can buy to get a little more of YOU.

That's the idea behind selling books at the back of the room during and after a speaking engagement.

The same strategy works on the web.

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