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How Hobo Found A Home

by Kevin Coolidge
(Wellsboro PA)

Hobo Finds A Home Cover

Hobo Finds A Home Cover

If you are a writer, you know it's hard work. It takes patience, persistence, lots of time, an appreciation of the process, it's harder than it appears...and that's the easy part. What does a writer do after you've written something?


Here's the background story on my book, "Hobo Finds a Home". I grew up with dogs, each a stray who found his way into our home. A few years back, I had a skinny little yellow tiger cat adopt me. I'd never been much of a cat person but, after Hobo came to live with me, he made me a convert. I've always made up funny stories about Hobo's past, and how he came to live with me. So, when I took a class on writing children's books, Hobo's story seemed a natural.

Since I work in a small, eclectic bookstore in my hometown, I figured I had a great venue for selling "Hobo Finds A Home" while promoting the store at the same time. I decided to self-publish it with BookLocker. Since its publication in December 2007, it has done well. We have been able to hand sell over 700 copies just from the store over the last few months. During this time, Hobo has received laudatory reviews in several local newspapers, and a feature article (front page, with his photograph!) in a regional newspaper, The Elmira Star Gazette. Since then, Hobo -- the book, the cat, and I (as his agent and chauffeur) -- have been invited to do readings and guest lectures at all the county senior centers, at several local libraries' children's story hours, and in several classrooms.

I worked hard on the marketing, but Hobo sells himself pretty well. I originally thought to market it as a children's book, but it surprised me how many copies have sold to adult cat lovers and as gifts for cat people. Hobo Finds a Home appeals to a wider demographic than I knew! That's why I was confident in approaching several presses, and found the right publisher for Hobo Finds A Home.

I read that Edgecliff Press had just started a new imprint called Edgecliff Kids. I contacted the editor, and told him the story of our book, and how we had sold so many out of a little bookstore in a rural area. Ari Buchwald saw the potential in Hobo and how hard I had worked on promoting his story, as well as new ideas I had, and he offered me a publishing contract. The new edition is now available at Edgecliffpress.com

Visit Kevin at Wellsboro Bookstore.



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How Hobo Found A Home

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Dec 12, 2008
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Selling books at...a bookstore. Go figure!
by: Steve B. (webmaster)

Kevin, thanks for a great post. Congratulations on your self publishing - and then traditional publishing - success with Hobo. Selling 700 self-published books locally: Wow!

(I couldn't help noticing that both you and another self published author on this site ended up with Edgecliff.)

It strikes me that Kevin is the bricks and mortar version of what I'm trying to do on my sites. At Best Children's Books - Find, Read or Write, I attract traffic for my own children's books by providing content for a larger audience.

I sell a bunch of my own books, but it's dwarfed by how many I sell by other authors.

Same as Kevin.

We've both built businesses that just happen to feature, among other things, our own product.

Kevin didn't think about opening a one book bookstore. That would be silly!

A one book website is almost as silly, especially if you're expecting strangers to find your book.

Attracting traffic to your site means building a site that's bigger than your book(s)!

1. Develop a site concept - a subject larger than your book but inclusive of your book.

2. Write "content" - lots of pages with lots of words that address your site concept.

Why can't you just slap your book onto a 5 page site and wait for Yahoo and Google to send buyers to your door?

Because searchers search for information. You need to provide information - on your site, not just in your book - that searchers are searching for.

If they don't know about your book, they aren't searching for information on it!

You'll notice Kevin doesn't even bother with a site for his book...just his bookstore.

If your one author website isn't generating the traffic you'd expected, now you know the reason. If you want to operate a bookstore, talk to Kevin. If you want to create a well-trafficked website, talk to these people.

Or do what I did and build a site yourself.

Kevin and his girlfriend own From My Shelf Books in Wellsboro, MA, and they make a special effort to stock local self published authors. Let's give them a big round of applause!

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