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"If your ship hasn't come in, swim out to it."

by Louise R. Shaw

Keep the kids away from the power tools

Keep the kids away from the power tools

I doubt a publisher would have printed my first book the way I wanted it -- full color, hardback, jacket, with photographs and design to add to the feel and import of the text.


It was a moot point because no publisher accepted my manuscript, so I did what the title of this article suggests, a slogan I found on a t-shirt -- I swam out to the ship and self-published "In This Together," a book of prose and essays and photography that looks at life through the perspective of family.

Marketing does not come naturally for most writers. Generally anything business-related is tough for someone creative-minded, and self-promotion is particularly hard. Despite that, I did what I could afford to do -- sending out packets and doing radio interviews where invited and attending and presenting at conferences and more.

Books were slow to sell, so perhaps I should have known better than to self-publish a second time, but when you have something to say, you just have to say it!

Thus, "Keep the kids away from the power tools" became a reality. This memoir chronicles my experiences as a substitute teacher without any training.

I hadn't planned on writing such a book, but my experiences were so remarkable that I just had to share them in hopes they would shed light on education and people, both little and big -- in a way that would benefit the world.

The world hasn't found my book yet -- perhaps because, again, my marketing efforts are weak. But I have no regrets about publishing both books. Those who have read them are enthusiastic about the messages and they are messages I felt strongly about sharing.

Tips for those considering such rewarding folly:

1. Don't spend money you can't afford to lose.
2. Do read the books published on self-publishing -- they have invaluable information and will save you lots of grief!
3. Edit, have edited and then edit some more. Nothing reeks of average as much as a typo.
4. Do it for love, not money, and be generous with those copies that might end up in your basement.

The last page of my first book ends with my philosophy on sharing my discoveries with the world. Under a picture of two children throwing rocks in a lake it reads, "It might not change the world. One little rock, thrown as hard and as far as I can throw. It might not change the world. But I like to try."

Copyright by Louise R. Shaw

Visit Louise's site, Capes to Canyon Press.





Comments for
"If your ship hasn't come in, swim out to it."

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May 02, 2008
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Struck by potential
by: Steve B.

First, Louise, thanks for a terrific essay. I smiled from start to finish.

So, "the world hasn't found your book yet"? That doesn't surprise me. And yet, an insightful memoir about substitute teaching that speaks to our educational system clearly should have some appeal.

In other words, if the world KNEW about it, no doubt a fair number of them would buy it!

As someone with more web know-how than self publishing know-how, my head is swimming with notions on your behalf!

Teachers would be interested in your book. Talk about summer reading!

People with a political agenda related to the current state of our educational system would be interested in your book. There are no shortage of such people. (And most of them have an internet presence!)

My dear Louise, you are in need of inbound links. Links from other sites to your site. (One of the services THIS site offers and that you've taken advantage of!)

Inbound links can provide anything from a dribble to a small stream of traffic from the sites that link to you. But that's only a small part of what they do.

Inbound links are the major currency that Google uses to judge the merit of your website and webpages. More inbound links means higher rankings in search results!

Can I offer some ideas?

1) Start Googling. Start finding sites - bloggers especially - who would be good candidates for your book. Try to get them to write about your book and link to your site! Tailor your approach to them according to the theme and editorial content of their sites.

2) Register for Value Exchange. It's free. You'll list your site and describe your content. Other people do the same with their sites. The goal? Find sites to exchange links with. More oomph for both of your sites.

3) Don't do the first two...yet. First consider whether Capes to Canyons is really the site you should be using to promote Keep The Kids Away From The Power Tools.

Yes, what I've prescribed will likely lift you in the search rankings, but maybe not to the level for which you're likely to be found. (What's the difference between a 200,000 ranking in Google search results and a 100,000 ranking? What's the sound of a tree falling if no one hears it?)

On the other hand, a site on Substitute Teaching could easily be valuable and found. (Searchers search for info on particular subjects. What is Capes to Canyon's subject? Books by Louise Shaw. Not many people - unfortunately - are searching for that.)

You would write about your substitute experiences and might invite others to write about theirs. You could link to resources for substitute teachers. You could create an interface for teachers to speak to their substitutes!

Well, that's what I would do. It's a formula for a well-trafficked website. Whether or not you do something like that, at least register for Value Exchange. It couldn't hurt, and your book deserves a little more attention!

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