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Is it a Route You Really Want to Take?

by Robert A. Mills
(Marietta, GA)

The Better Angels

The Better Angels

Genre: Historical Fiction

When my first novel was complete (The Better Angels) an entertainment lawyer/agent took it on but was unable to find a suitable publisher. Time Magazine came out with an article about self-publishing, and I became excited; I believed, as they assured me, it was "the wave of the future." Less than a year later, I was a published author, having invested about $3,000 of my own money. I did eight or ten book signings at small book stores (Borders, B&N, Books-a-Million, and all the biggies would have nothing to do with me.) The major newspaper book reviewers (most now unemployed) told me they wouldn't even read a self-published book, let alone review it. I actively sought speaking engagements at libraries, book club meetings, and even retirement homes--to no avail. I was, in the literary world, persona non gratis.

Since 1999 I have written four more historical novels, and I have acquired (and fired) three agents.

Will I ever go the self-publishing route again? No--yes--maybe. Unlike most of my peers, I do not write for money--not that I (or the IRS) would be against deriving an income from what is my full time occupation. Fortunately, however,I am a well-retired broadcasting/advertising/tourism entrepreneur who just happens to be a skilled novelist writing what, when and what for while waiting to be discovered by a publisher who enjoys the rewards of bestsellers.

If it never happens? C'est la vie!

Visit Robert at AuthorsDen.




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Is it a Route You Really Want to Take?

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Aug 25, 2008
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whispering about your book
by: Steve B. (webmaster)

Robert, you certainly can write. You penned the best parenthetical I've seen in ages:

"The major newspaper book reviewers (most now unemployed) told me they wouldn't even read a self-published book, let alone review it."


You really gave that sentence some understated punch.

So let's put skills aside; it appears you have them. You're the second self published author to post today to direct me to their to a website where their presence is decidedly shared.

The other guy is broke; you're not. Here's the advice I had for him. Here's what I have for you...

I hear you hire and fire agents. (I've done that myself.) I hear you're reasonably well off. I hear that in addition to being creative and prolific, you're entrepreneurial.

Yet I don't see anything entrepreneurial about your web presence! Even though much of your entrepreneurial experience is about getting the word out, making your voice heard by many at great distances.

And here you are with the greatest broadcasting tool in history - the internet - where billions of eyeballs are available to you at a cost per impression of zilch. Yet there you are with a whispered presence on authorsden and publishersmarketplace.

To paraphrase Tennessee Williams, it seems you haven't always depended on the entrepreneurialism of strangers. Why now?

There's a World Wide Web out there, filled with folk with your skills, flourishing. How?

Well, the net isn't tv. You can buy eyeballs, but it's not cost-effective. The idea is to lure eyeballs.

How do you lure eyeballs? Unlike tv, it's not "girls with bikinis." It's the search engines you have to preen for, and they're rather renowned for their low sex drives.

You lure search engines with words. Lots and lots of words. What the search engines really find attractive is huge piles of words on a frequently searched subject. They consider that an indicator of a comprehensive information resource and worthy of directing traffic to.

Your pages are information sources on your books. Nothing else. And so they're rarely searched.

Get this: Google reports that 22,000 people a month use a search term that includes the phrase war fiction. Write a page on your war fiction books and you can expect to rank no higher than all the other authors with war fiction books.

Write a site on the subject of war fiction in general, and you'll find yourself leaping ahead of all the other war fiction authors. Then you'd have a forum in which to sell your books...and books by others.

Is this just theory? No. Visit my site, Best Children's Books. 600 visitors per day stop by.

I have some, yes, advertising for you to look at. I have a hunch it'll make sense to you. Let me know what you think.

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