No Lie: Truth Is the Ultimate Sales Tool

by Barry Maher
(Las Vegas, Nevada, USA)

No Lie was originally published by McGraw-Hill. The acquistions editor who purchased the book left before it was released and it was left orphaned, with no one in the company to fight for it. Though the book did receive some strong acclaimed and foreign editions were published in five languages, it was never really promoted and never lived up to the potential many people thought it had.

Eventually we got the rights back and self published the book. Now not only is every copy very proftiable for us but we can also bulk sell copies to our speaking clients, which provides a great take away for attendees and of course adds to our bottomline.

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