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Publishing a Story Collection

by Allen Lyne
(Adelaide, Australia)

Cover illustration based on true story!

Cover illustration based on true story!

Tall Tales & True from the Boys in Blue

I wrote a couple of novels and offered them to agents and publishers with predictable results. You will find that story in the fiction files on this site under the title Publish and (or) die.


I decided to self-publish both of my novels and have had some success. They've each sold several hundred copies and I still make some sales from my web site. I have also made recordings of my books and sold them as Audio Books.

But on to my non-fiction effort:

I served for 12 years in the Royal Australian Navy and left after that time as a non-commissioned-officer because I wanted to see what the world outside had to offer. I'd been navy from 18 to 30, and those years are formative years, so getting out was a huge step. Another reason for leaving was that I had the urge to write.

I stayed away from the ex-service community for 30 years and then some. My feeling was that a chapter of my life closed when I left and I was moving on to new things. I retained a very few good friends from my service days, but gradually lost contact with them.

Then the net came along and I started cruising ex-navy websites to see if any familiar names were on them. I got in touch with people I hadn't seen or heard from for 30 and sometimes 40 years. We had a ball catching up with what we'd done with our lives since our hell-raising days in the navy. I met a few old mates who happened to live locally or when I was visiting interstate.

I joined two ex-service organisations; something I thought I would never do.

One of the constant refrains you hear repeated at ex-navy clubs, at reunions, and anywhere else that old salts gather, is that 'someone should put all those great stories into a book'.

I took the hint after a few years and did it.

This time I didn't trouble the publishers or agents, I went ahead and self-published. Why not? I had by then learned all of the skills needed to do the job. I had taught myself to edit, proof-read, layout correctly and I had a good working relationship with a POD printer in my home state.

He likes me partly because I'm one of the self-published authors that return for repeat print runs and partly because he likes my books.

The non-fiction title--'Tall Tales & True from the Boys in Blue'--has sold more than twice as many copies as have my novels. The novels are okay and have had good reviews and good comments from readers, but the power of niche marketing is not to be taken lightly.

'Tall Tales & True from the Boys in Blue' is still selling from my web site and by word-of-mouth in the ex-service community. I made a lot of sales through various ex-service web sites. In each case I went to the web master and asked for permission to market my book through their forums. All but one agreed. I offered every one a commission of 30% of the sale price with the offer to let them collect the proceeds and pay me to deliver the book.

Only one took that option. The rest allowed me free access to sell the book without asking for a commission, which was most generous of them.

I have also spoken at various ex-service clubs about the book and made sales that way. I had planned to visit other states in Australia to do the same, but so far haven't been able to motivate myself to do so. Perhaps later this year...or next.

To sum up...If you have any unique experience, any singular experience in life that you can turn into a book that will interest people and will sell copies, get to it.

I also point out that my book is partly based on my stories, but mostly it is the stories of other people that I collected by advertising for them on the net. In every case I received permission to place these stories in my book.

There are a million subjects you can approach this way and you don't of necessity have to have personal experience of the thing you want to write about--it no doubt helps if you have, but it ain't necessary.

Think about doing something on the experiences of firefighters, bomber or fighter pilots, airline pilots, used-car salespeople, ambulance drivers. A book of personal anecdotes about people in these or a lot of other industries and professions would sell well.

Your market is mostly, but not exclusively, with the people that have direct experience in the industry or profession.

It helps if you can develop skills as an oral historian and become conversant with interview techniques, which is another string to my bow.

Visit Allen Lyne.



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Publishing a Story Collection

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Mar 11, 2009
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niche website clarification
by: Steve B. (webmaster)

Allen, thanks for writing back.

Generally, one of the problems with posting stories to the net is that the content appears, to the search engines, as unrelated. A site might be all about short fiction, but because one story might be about plumbing and the other might be about Monte Carlo, the engines read it as confused and unrelated. Since the engines like to "think" of websites as sources of quality information on a defined subject, a collection of short stories doesn't tend to collect traffic.

That said, a collection of short stories about the Royal Australian Navy has a better chance, as terms like Royal Australian Navy (and things related) are likely to keep coming up!

And yes, as the owner of a site that draws a lot of authors, I can confirm that such sites don't sell a lot of books! (They do sell some.) But I'm not suggesting such a site. I'm suggesting a site that lures NON authors interested in something...such as the Royal Australian Navy.

One final point: if I were creating a story collection site, rather than putting SOME of the stories in my book on the site, I would put ALL of the stories on the site...and then some!

I know, it sounds counterintuitive. But each of those stories would attract its own search engine traffic, meaning the more you post, the more you get. And since members of a demographic tend to know other members of the demographic, your book becomes a great gift to be given BY those who are enjoying your website.

Here's something about the web: you have to let go of the notion that everyone is a prospect! Accept that 99% of visitors will merely enjoy your free content, and embrace the 1% of those who want a premium. That's the quid pro quo inherent in a medium where free content is the norm. It's the price you pay for being able to lure traffic at no cost!

Success on the 'net doesn't come nearly so often from withholding as it does from over-giving.

If you were to create such a site, here's the outfit I would use. And here's the ridiculously low-priced add-on - which we're using right now - that allows you to incorporate visitor contributed content!

Mar 10, 2009
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Web sites
by: Anonymous

I think you are spot on about the niche web site idea. 'Tall Tales & True...' has sold more than 1300 copies. Most of those sales were on other people's web sites. Marketing that way made logical sense because the target audience was right there.

You have intrigued me with the idea of giving away a couple of stories to entice readers on the web to purchase the entire book. I have tried putting chapters up of my novels, but that has had limited success. The short stories might go better. it is a case of being able to draw volume traffic to view the site. Not just volume traffic, but the right traffic--those interested in books, writing and story-telling.

It seems to me that most websites that draw authors into a community on the web don't sell books for the authors. Everyone there is interested in selling their books, not buying.

If I do take on another niche book, I will take your advice and establish the web site before writing the book. It would be great to create interest before publication.

Thanks for the links. I've read a number of the self-publishing stories on the site, but the nursing story is one I missed. Also the demographic site is an interesting concept, although the three stories I looked at didn't do a lot for me. Interesting idea though.

Mar 09, 2009
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I need more stars!
by: Steve B. (webmaster)

Allen, brilliant thoughts on the power of the niche. You turn the usual notion on its head when you talk about thinking "niche" BEFORE even starting a project.

I believe the most successful self publishers are authors who recognize that their book speaks to a particular market. (As opposed to the authors who think everyone is a prospect for their book of poetry.)

Your recommendation that those contemplating their next project consider collecting stories from a well-defined demographic is smart. But I think this kind of advance thinking can apply to someone who already has a project in mind as well.

Is there a way to tailor or shift your book so that it'll have niche appeal? For instance, if you put a little more thought into your protagonist's job, maybe you create a new niche for yourself. I'm thinking of one author whose protagonist is a school nurse...

The author is a school nurse. I don't believe school nursing features prominently in the book, but it's there. The author, who is active in school nursing circles, sells a lot of books to school nurses!

Kind of a no-brainer, huh?

1) She can use her school nursing knowledge to make the character more real.
2) The book now has added appeal to a defined group of people who aren't used to seeing themselves represented in fiction.
3) The author is in close contact with this demographic, which means she can get the word out.

To my mind, it's a) never too early in a project to think about marketing, and b) thinking about marketing doesn't have to compromise your art!

Okay, Allen, you've gotten me thinking

Now I want to put a poser to you...

Is it possible that projects such as these are more suited to a website than a book?

Interpolating from your sales figures, I gather "Tall Tales" has sold between 500-1000 copies, and that it's still selling.

That's great. You ARE a successful self published author. But a website can easily get that many visitors in a day.

No, they don't read every page. But your total long-range readership will likely dwarf that of even a bestselling book. And...

Out of the hundreds of thousands of readers who discover a well-trafficked site in the course of a year, some would likely love to have ALL the stories in book form. By creating a free resource, you actually end up with more buyers of paid product.

(Check out current business models in the music industry if you think I'm making this up!)

Could it be that pre-planned marketing should start not with the niche book idea but the niche website idea? For instance, what if you wanted to collect stories about a place?

Mr. Beller's Neighborhood does just that. And sells a lot of books too.

Does anyone have anything to say about any of this? Join in by commenting!

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