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Pursuing Diet Book Sales Success

by Christine Lakatos
(California )

MY DIVA DIET:  A Woman's Last Diet Book

MY DIVA DIET: A Woman's Last Diet Book

Failure is Not an Option

When I decided to write and self-publish a book, I had no idea what I was getting myself into.

Considering I have been in the fitness industry for over 25 years, I was tired of seeing many unsafe and dangerous diet programs enter the marketplace. It was frustrating to see so many offer quick-fix solutions and tons of hype and misinformation.


So I took my frustration and combined it with my expertise and knowledge and did it–I wrote, designed, and published MY DIVA DIET: A Woman's Last Diet Book. My first desire was to help women and children lose weight the safe, healthy and permanent way. As time passed, I realized that I also wanted become a best-selling author, to complete the MY DIVA DIET series, and go on to write others books. But "ignorance is bliss! If I had known the amount of time, energy, money, and dedication it takes to realize my goals as an author, I may have decided NOT to write the book after all!

The challenges and obstacles came at every corner, from the difficulties with our website design, going through four editors, organizing and reorganizing content, the endless hours of research, to the complexity of the layout, design and book cover. Since my book is based on fact not fiction, editing was the worst part. It was tedious and difficult to make sure the editors did not lose the facts in the re-writes. It was also important to make the sure the reader could understand a complicated subject matter (health and fitness) and apply it to their life. There were writes and re-writes until I thought I was gonna go crazy! I have to admit, at times I cried and wanted to throw the entire manuscript into the fireplace. Because I had a great team who frequently talked me out of it and I have a somewhat obsessive personality, I didn't! In fact I moved forward with more fervor than the day before!

Since my book went on sell in September, I have been faced with an even bigger road block–HOW DO I SELL MY BOOK? Printing, marketing and distribution–all areas of the book world I had to become familiar with and am still perplexed by. I have sold 315 books so far, but have found that marketing my book is worse than my experience in writing it. But this story won't end on a negative note (learned that from my editors). Just as I persevered and completed my book, I will succeed at selling it!

Failure is Not an Option!

Visit My Diva Diet.


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Pursuing Diet Book Sales Success

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Mar 08, 2009
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my diva diet everywhere
by: Steve B. (webmaster)

Christine, thanks for the invite to chime in.

You have been busy! You have stirred up a buzz. And you're getting some results. I'd be happy...but not delighted.

As you point out, it's been a lot of work. You've assigned yourself some 300 sandboxes to play in. You're getting noticed, but you seem spread a little thin. If your marketing campaign consists of making regular appearances on 300 different social media sites to keep the buzz going, I wonder when you're going to find time for anything else!

And the other kids tend to forget about you when you haven't visited their sandbox in awhile. I worry that the actions you've taken are mostly temporary, that they'll result in a bump, not a sustained rise, in sales.

Consider that Google Page 1 ranking. That's not your site! Since it's a blog, it'll inevitably fall of the charts. (Google interprets blogs as being about what's hot NOW.)

The day you (and your web designer) should be working towards is when YOUR SITE ranks page 1 for Diet Books.

With your energy, that could happen. Keep creating content that's in YOUR control. The reason THIS page shows up in your searches is because there are so many words on it about you, My Diva Diet, and diet books. Content is king!

The best content is informational AND close to the surface. What do I mean by "close to the surface"?

Within a couple clicks of a site's home page. That's not going to be the case for you on Ning and Twitter and MySpace and such. The way to have content that's close to the surface is for it to be on your own site.

Keep thinking about more content you can load on to mydivadiet.com. Helpful, informational content. And ask your web designer if the long load time on your home page makes it harder for Google to crawl. I worry!


Mar 08, 2009
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MY DIVA DIET Hits #2 Spot on Google Keywords "diet books"!
by: Christine

As I go down the path of marketing the MY DIVA DIET mission and our first book, I have spent endless hours on the computer: You Tube, My Space, Facebook, Ning, Twitter, Ezine, E-Bay, Blogs (including Widget Box, Bodybuilding.com (body space), My Body Site, Fitness Book Channel, One True Media, Photobucket, Jib Jab, Linked In, Hi 5, This Next, Free Press, and much more. I now have folder of over 300 places to join and many different directions to go–but there is only one of me! And to be totally honest, I didn't even know what a blog was until this past few months, but now I am a blogger!

In fact, I learned allot about website traffic, search engines, google rankings, and more right here on "The Self Publishing Experience"–thanks Steve.

While doing this much work, I wondered, is this really worth it? Each week, I would google "MY DIVA DIET", to see what was going on with our name and as I have noted in my blog, people are talking! Now if you google "MY DIVA DIET"–we rock!

That is all good, but we want everyone that is looking for a diet book on the internet to see ours! But considering the thousands of diet books on the market today, we knew this would be tough (almost impossible), especially since we are self-published (at least for now) and haven't yet implemented a marketing strategy. So, I would periodically google "diet book" and other ways that people would look for a book about dieting, to see if all this "social networking" was making a difference. Well, if you google "diet book for women", "women's diet book", and "fat-loss diet book for women" we do great. Surprisingly, I have found the discussions here on "The Self Publishing Experience" to be in my google searches.

This week we had a major breakthrough and if you google "diet book (s)" we are on page #1 and #2, (placed #2 of 24,000,000) and according to my partner and website designer–that is a big deal (in less than 7 months). I guess the next challenge is: "how do we stay on page #1 and #2 of google with these very popular keywords? And more importantly how do I get my website on page #1 of google?

How did this happen? My new "google friend", Alie James, a writer for Blog Critics! The story starts with one of my google searches (the same way I found "The Self Publishing Experience")–"diet book reviews". The complete story can be found on my blog, MY DIVA DIET "Notes from Super Diva".

What is the moral of the story? Maybe Steve can shed some light on the this experience and the complexity of ranking high on google?

Feb 09, 2009
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Thanks
by: Christine

Julie, glad to see I am not the 'LONE RANGER'! Let's hope our persistency will pay off somehow! Steve, NPC, that is so cool–I competed there too. My agent sent out my book and press kit about 4 weeks ago, and am not sure how long it will take. In the meantime, I press on! My thanks for your help and I will keep you posted!

Feb 09, 2009
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Let us know about those publishing companies!
by: Steve B. (webmaster)

Christine, do keep us up to date on what happens with your book! (And good luck!)

Suzette won an INBA competition in California and also competed in an NPC. Two competitions and she won one of them!

Do take a look at those links, clicking around liberally. It'll start to make sense. :-) And here's a way to approach it as a self-study experience.

Feb 08, 2009
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Hi, Christine, & congrats for sticking with it
by: Julie W. B.

I CAN COMPLETELY IDENTIFY WITH YOUR EXPERIENCE IN WRITING, GETTING EDITED , PUBLISHED, AND THEN INTO THE MARKETING PHASE, all of which took me 14 yrs.! The last 2 yrs. of bringing book to fruition & seeing it in print,more than once I was ready to trash the whole project, but my husband kept encouraging me. I'd already spent hundreds of hour plus plenty of $$. Marketing took & takes more time than writing book, & marketing is not my strength. But like Dan Poynter said: "It's an ongoing effort", i.e., the marketing.

I'm either persistent or dumb; maybe both. (ha, ha)
www.homerthehelicopter.com
(now on sale)

Feb 08, 2009
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Valuable but Confusing to a New Comer!
by: christine Lakatos

OK Steve:
Now I am really confused. I can keep up with discussions on glycogen storage, metabolism, nutrition, body fat, and how to get down to 6% body fat (naturally and without starving –which I have done many times), and more! But the topics of search engines, google, websites, blogs, and the process of marketing a GREAT book is very confusing! Thanks for the VALUABLE information and I will be doing allot of research in order to get up to speed! But for now I am going to take my dog, Shorty, for a walk! This will clear my mind. PS I look forward Suzette's book and I'm sure it will be HUGE hit! What competitions was she in? I miss those days! By the way, my book is currently being reviewed by 12 publishing companies! Hope to meet you guys at the top of the best-selling authors' list!

Feb 08, 2009
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Luring dieters with great info you've already written!
by: Steve B. (webmaster)

Christine, you're definitely doing some good things with your blog.

1) You're adding content to your online presence.
2) It contains some good, popular keywords.
3) Your posts have decent titles/file names, which could give you a boost with the search engines.

Now here are the problems:

1) It's a blog.
2) It has a very unhelpful url.

Let's start with #2. The way the search engines work, cute abbreviations hurt, not help. Yahoo and Google use a site's url to help decide what it's about and how to rank it, and they won't know what to make of yours. Knowing that, you can see how CALIFORNIA-FITNESS beats CALFIT32 hands down. (Though CALFIT32 is a better license plate!)

So what's wrong with a blog? Well, nothing, so long as you have thousands of followers hanging on your every word. If you don't, well, you're telling the search engines that your information is time-sensitive. You're saying, "Value my January posts less than my February posts. And my 2008 posts? Fuhgeddaboutit."

Does Suzette have a book? Well, she's selling a bunch of selfpub diet journals, but she's actually in talks with an AGENT who wants a traditionally published book out of her. Why is the agent interested in Suzette? Because Suzette has that "platform" I mentioned.

(And because Suzette just rocks!)

You asked if you should devote an "entire page" of mydivadiet.com to "tools for success." I have to admit: that made me giggle.

The truth is, there's no cheap AND easy way to create the kind of platform I'm talking about.

I can show you a cheap way to get tons of search engine attracting content onto the web, but it'll require significant time.

Alternatively, I can show you a slightly pricier way.

At the heart of what I would propose for you is keyword research. That means using some specialized tools to know the search terms people use to find information in your area of expertise.

For instance, I know (but you probably didn't) that 49,500 people google CALIFORNIA FITNESS in a typical month. (Wouldn't it be nice to get a chunk of that?) Just as many search FITNESS DIET.

Do those sound like your market?

Why did I giggle? Because you don't "net" that traffic with a single page on your site. The page that Google will recommend for CALIFORNIA FITNESS won't be the same one they like for FITNESS DIET.

So here's the DIY way of doing it, using the kind of principles I'm talking about. And here's the way to pay someone else to apply those principles for you.

You have something major going for you: your willingness to post your 426 page book's content to the web. Slightly rewritten - to reflect keyword research - that's a treasure trove of valuable content that could be attracting tons of traffic!

Feb 08, 2009
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Right On!
by: Christine

Dear Steve:

Nice to meet you! Great to know your wife is a fitness nut like me–loved the pic with the broccoli! Does she have a book? I did not see it on her site!

I can't thank you enough for your response to my story and my website! YOU ARE RIGHT ON with your comments! I have been thinking the same way, so much so I've started a blog called MY DIVA DIET "Tools For Success". It is where I give practical and informative data FOR FREE! It is actually excerpts from my 426 page book, plus a little extra!

In fact my website designer is going to add this link to my website with a brief explanation of what it is and how it can help! QUESTION: Should I take this information and add it directly to my website? Maybe devote an entire page MY DIVA DIET "tools for success"? Any and all your advice is appreciated!

PS I noticed some typos in my story! I need an editor–LOL Christine

Feb 08, 2009
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Selling weight loss online
by: Steve B. (webmaster)

Christine, my wife Suzette is also a former fitness competitor, a a weight loss guru and trying to make a mark in the book world. She and you have the same kind of drive. I think I'll have some helpful thoughts for you.

The big word in publishing these days is PLATFORM. It means an author with a built-in audience. Not necessarily a celebrity, but someone who IS ALREADY REACHING a lot of people with their message and their product.

The take-away: the new path to success is building an audience to sell your book to, rather than hoping your book will attract an audience.

You, like so many authors, have a website that speaks to the old way of doing things.

Now don't get me wrong. It's one of the best looking websites I've ever seen! It does a better job of pitching the product than almost any website I've visited.

But it ASSUMES an EXISTING audience for Christine Lakatos products.

What I mean by that is the only search it comes in at the top for is MY DIVA DIET. It doesn't even rank highly for CHRISTINE LAKATOS!

So if My Diva Diet were famous, your site would be rocking. People would be searching for it and showing up in droves.

But it's NOT famous...yet. So you need to be found for searches like DIETS FOR WOMEN and DIET BOOKS FOR WOMEN and FAT LOSS DIET and FITNESS TRAINING DIET.

Your existing website isn't going to be found for those terms. Why?

Because your site isn't a good source of information for those terms. Your book is, but your site isn't. The search engines steer traffic towards good online sources of information, not good books!

It's a Google-driven world out there now. So the authors who succeed are authors who GIVE AWAY a lot of good online information on the way to SELLING some offline information, namely books. (I even learned a new word for giving away stuff in order to sell stuff today. FREEMIUM.)

Suzette's site I linked to above has 338 pages currently. Her brand new site, Your Personal Lap Band Guide has about 80.

They have tons of good, free information, and thus they rank highly for a lot of popular searches. Think of each site as a big fishing net bringing in lots of prospects for Suzette's products, which include self published diet journals.

See the difference? Suzette's products are tucked away on pages she funnels traffic to FROM the pages with good, free info. Your site is all about the product. If Google were to rank your site over Suzette's, it'd be like recommending an advertisement over the show itself!

I have some more thoughts for you, but MY site is telling me I'm running up against my word limit. Write back if you'd like to discuss more!

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