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School Nurse Self Publishes

by Kathleen McElligott
(Orland Park, IL )

Mommy Machine

Mommy Machine

A self - published baby boomer learns the ropes

I chose not only to write and self-publish my first novel, but to create my own publishing company as well. I'm not a business genius, in fact, I'm a school nurse administrator. I got information on line about starting a small business in my state, Illinois.


First things first, however, you need to write the book, to have an actual manuscript in hand. I worked with an editor who proved to be extremely helpful, and I feel improved the quality of my finished product, "Mommy Machine," immensely. How did I find my editor? Through a writers group I belong to. I know her and worked with her before she became my editor, so I knew we would have a good working relationship. The writer/editor relationship becomes very intense; this is your creation, your baby, so to speak, and you have a vision of the finished product. The good thing about self-publishing and having your own company is that you have complete control over the finished product.

Another thing to think about is who your target audience will be, because lets face it, after you've sold copies to your friends and family, you will need to branch out. Mine is nurses, specifically school nurses. I have sold books at the National Association of School Nurses National Convention, and also at state nursing conventions.

One very important thing I have learned which will save you time, money, books and did I say money? is; don't bother sending copies for review. I sent approximately 20 copies hoping for a review, and didn't get 1 single response. What I am in the process of doing right now is entering book contests for self-published books. A book prize gives you immediate PR and marketability.

Would I do it again? Yes, I'm into my second book, which is actually a sequel. I've had such positive respone from the first one, I've decided to jump in and do it again.

Visit Kathleen McElligott's Mommy Machine



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School Nurse Self Publishes

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Jan 18, 2009
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Targeting Nurses Online
by: Steve B. (webmaster)

Kathleen, you say you're not a business genius, but you were certainly smart enough to say this:

Another thing to think about is who your target audience will be, because lets face it, after you've sold copies to your friends and family, you will need to branch out.

Sure, it sounds like common sense, but too many authors don't realize audiences need targeting. However, then you go on to say:

Mine is nurses, specifically school nurses. I have sold books at the National Association of School Nurses National Convention, and also at state nursing conventions.

Hmm.

I'm looking at your website. I don't see any nurses in the crosshairs! In other words, what's a nurse to Google to find you?

Now I'm checking some Google stats.

170 people a month google books about nurses
260 google stories about nurses
2400 google nursing jokes
2900 google nurse jokes

What if people were to search those terms and find YOU perched atop (or near atop) the rankings? Wouldn't that be great? Because then they'd find out about your book!

May I suggest that you read this post about online niche marketing, as well as the comments?

I think you'll find that adding just a few pages of content - nurse content - has the potential to multiply your traffic.

Add a few pages on a subject, get a few extra visitors on the subject.

(Create a site on the subject, get more visitors than you'll know what to do with!)

Knowing you have a target audience is step 1. Going after them, of course is step 2. You're doing so offline. Why not on???

Thanks so much for a helpful post!

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