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Start Where You Are

by Kenneth Shelby Armstrong
(Fort Towson, OK 74735)

Best Stories

Best Stories

Genre: anthology

Most writers start on the MOON, way out there in space. Then, with experience, they gradually work their way back down to earth. I did the same thing. But, the best way is to start where you are, on the seat of your pants and work your way up gradually to the stratosphere.

Step One is to do your homework. Concentrate on your product. Research your craft. Know as much about the writing/publishing business as you can. Read everything in sight.

Step Two is to develop a methodological process which forces you to face the necessary elements of success in this business. Here’s the process I force myself to go through.

What are my real objectives? (short term, long term)
What programs will help me reach these objectives?
Who will I need to help me? (editors, coaches, designers, etc)
What tools and space will I need? (computer, software, sources)
How will I move the above forward? (motivate, launch, promote)
How will I organize all of the above?
What will all of the above cost?
How do the above look on a calendar?
What indices will I use to evaluate all of the above?
Is my book worth doing all this work?

For ten years I did nothing but write. I wrote stories, essays, poems, etc. I did not submit, consequently I received no rejection slips. Some say that this was a real mistake, however my ego is so fragile, I might never have continued if I had had to face a mountain of rejection at the beginning. I decided to start right where I was.

I went to the editor/owner of my local paper and offered to write a weekly column of stories, essays, and poems. No cost to him. He agreed to try it. I took 13 of my best stories and essays and submitted them to him in WORD, as an attachment to an email. This gave him 13 articles which he could use without the hassle of receiving them weekly. Before those 13 articles were published, I sent him 13 more. He always had an accessible reservoir of articles. Each of the articles contained my picture and byline. Each had a tagline at the end giving my URL. I believe a good web site is a necessity. Mine is www.KennethWrites.com.

After nearly a year, I asked to see the editor. I asked him what he would think about my putting some of these articles into a chapbook and offering them to his readership. He said that he thought it would be fine. I then asked him to write the foreword to the chapbook, and immediately I handed him a foreword that I had already written for him. (I knew that he would never take the time to write one for me.) He looked at it and changed one word and said, “Go for it.”

I assembled 20 of my best articles and sent them to a printer. I did my own cover and used black and white to keep the costs down. The chapbook was entitled BEST STORIES. It has 86 pages. I had 250 copies printed and my per copy cost was $2.04 including shipping.

Now, I use the chapbook to promote my other work, and I have signed a contract for three books. I have two poems coming out in an anthology this fall. I won first place in a writing contest for one of my poems. I visit writers groups and give copies of my chapbook to all writers or would-be writers.

I offer this chapbook to all writers FREE, if they will send me $3.00 in cash or check for postage and handling. This gives writers a way to evaluate content, design, and cost.
Simply write:

Dr. Kenneth Shelby Armstrong
1036 Holiday Acre Drive
Fort Towson, OK 74735

When I get another 20 articles published I think I will do this again.

Neil Armstrong was the first man on the MOON. Kenneth Shelby Armstrong will be another Armstrong on the moon. But, I started in my study on Lake Raymond Gary in the small town of Fort Towson, Oklahoma, with my seat on a chair, and my eyes on the MOON.

Visit Kenneth's site.

Visit Kenneth's other page on this site, Publishing is a Maze.




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Start Where You Are

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Sep 02, 2008
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Kenneth, thank you for making clear...
by: Steve B. (webmaster)

...the extent to which I need a copy editor! You've boiled down my axioms (I hadn't even known I was suffering from them) splendidly.

I will leave you to ponder. But I'll also tell you that I know of a pondering tool. (I wish I knew my Joseph Campbell better. But imagine me a wizened old wizardly type, and yourself a lost young hero. And imagine that I'm only hinting at the existence of this tool.)

I'm lucky. I only spent two months struggling to build my author's website before I began to realize it wasn't likely to be found (for reasons already discussed).

I got even luckier when I stumbled upon a service that promised a way to attract the traffic I wanted. And when I say, "promised," I don't mean in the cheap, hype-y sense of the word. I mean, they put forward a theory of attracting traffic that made intuitive sense to me from Word One.

I bought the service and built this site. Last month, search engines users alone clicked to it over 500x/day.

My wife built this site and is about to start another. And of course I've built the one we're conversing on right now.

The service gives you a comprehensive suite of tools not only to aid you in answering the questions you're now pondering (What do I know about, and can write about, that others are searching for?), but to build - on your own - the site they help you envision.

Traffic ensues. Not instantly...but eventually. And it can do so rather mind-blowingly.

I've written for mass media, have authored Hollywood films, but I'm most blown away by those 500 folks who show up on a daily basis just by virtue of my having assembled information they're searching for - information that search engine algorithms (emulating human intelligence) have recognized as worthy.

What an amazing world. And I love that my traffic is merit-based.

So here (he whispered, from beneath the wide brim of his pointy hat) is the freaking huge manual that I use to build my sites, step by step. It's overwritten by half (a decidedly conservative estimate), but the points are made...and made again.

You'll see from where my axiomitis stems. The manual describes the process but holds back most of the tools. If you want to build a site in this way, you have to buy the service. (And I'll earn a few bucks commission.)

Kenneth, you can use everything we've discussed to improve traffic to your site. On the other hand, you can go nuclear on the problem at hand - purchase the service, commit to the process and build yourself a significant readership.

Do write back! I'm enjoying the discussion.

Sep 02, 2008
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Steve, you are so provocative without being provoking
by: Kenneth

I have read your response to my earlier comments several times, and I have reduced all of the verbiage to what turns out to look very much like some very powerful AXIOMS or PRINCIPLES.

In that light I examined my site and concluded that these axioms state that not very many people will ever visit my site except for a small number of people who know me and are interested in me and what I produce.

Now, I believe that my books, stories and poems are good. But even agents or publishers will never know that they are good, because they have no reason to want to read them. After I speak to a group, they buy my material, but without the speaking, there is no WANT.

Let me respond to your axioms.

1. A well-trafficked website has to offer something.
I and many of my fellow writers have given very little thought to that axiom. We offer books, but there are boat loads of new books being printed every day. Searching for others is not a high priority.

2. My site (The Shared Self Publishing Experience) operates at the intersection of self publishing and online marketing.
I can see that you have faced this axiom and have answered it to your satisfaction (and to mine as well). You have something valuable to offer.

3. That means that if your site isn't offering something people are looking for, you're not going to be found.
Correct! Somehow I am inclined to TRICK visitors to come to my site. Find a way to beat the natural system. NOT a good way to go.

4. "Chapbooks by Kenneth Shelby Armstrong" is not, I'm afraid, a popular search term.
OBVIOUSLY! I wonder if the local judge here will let me change my name to Obama.

5. ...your "community service" needs to be in demand.
Do you know of a good soup kitchen that needs a good ladeler?

6. What form of community service (through your website) would you be willing to provide, happy to provide, and in fact be uniquely capable of providing?
I don't know. I've been too busy writing books, stories and poems to give that any thought. Wrong! Wrong! Wrong!

7. I'm talking about taking what you know, organizing it, aligning it to common search terms, and posting it to the web.
I know what you are talking about now, and it's driving me bananas. I've got to figure out the re-shaping of my writing. And, I will figure it out, with a little help.

Thanks for the provocative axioms. This is not the end of things. Now, I have to think some more.

Aug 30, 2008
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Character development?
by: Steve B. (webmaster)

Kenneth, your response to 1) is the one I'm going to run with.

You want to help novice writers. You have a unique background and unique knowledge.

Well, that's rather familiar to me. I want to help self published writers. I have a unique background and unique knowledge.

My site operates at the intersection of self publishing and online marketing. That was a conscious choice. It was where I felt I had the most to offer.

One of the things I was getting at with my questions is that a well-trafficked website has to offer something. The search engines have spent a decade refining the science of helping us find what we want. They've done a pretty good job of it. That means that if your site isn't offering something people are looking for, you're not going to be found.

Great news for searchers. Difficult news for searchees. "Chapbooks by Kenneth Shelby Armstrong" is not, I'm afraid, a popular search term. Yet it's one of the few for which your site, as currently constituted, is likely to be found.

Make sense?

So you can generously offer all the chapbooks you want, but until your name is Stephen King it's not likely to result in a rush of traffic. Folks don't know to look for this thing from you.

No, I'm afraid your "community service" needs to be in demand. So let's go back to novice writers; they're needy! What are you uniquely situated to offer them?

Your resume provides some hints. I'm going to posit that your life of close interaction with other human beings in a multitude of roles has made you particularly expert in character development as it relates to writing.

Google reports that, in a given month, 22,000 people search the phrase character development, or a longer phrase that includes that phrase.

Now there's a pie that might have a few slices for you!

12,000 search fictional character
90,000 search character analysis
74,000 search create a character

170 are so specific as to search creating fictional characters.

I'm going to stop there. Now that you have a better idea what I'm getting at, let's revisit question #3:

What form of community service (through your website) would you be willing to provide, happy to provide, and in fact be uniquely capable of providing?

And just to clarify, I'm not talking about saying, "I'll provide help with character development if you write me." I'm talking about taking what you know, organizing it, aligning it to common search terms, and posting it to the web.

If that's something you can see yourself doing!

Aug 30, 2008
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Steve, you ask the most difficult questions.
by: Kenneth

I’m not sure that I can answer them. Let me start with number 3 first...

I have decided to essentially give my writings to anyone without operating from a profit base. (although I certainly don’t see anything wrong with making a profit.) I offer all of my books free if they will pay postage and handling. Now I don’t know if that is community service or not. Actually, I am a pretty good researcher and can find most of the information that I and others need without too much difficulty. Community service?

1) I would like to help novice writers, although I feel that I, myself, am in that category in many respects. However, I have a perspective that many do not have. M.A., Th.D., B.D., Ed.D. in philosophy, sociology, human relations, administration. (Former college professor and later a college president, businessman, consultant to businesses) What do I have that anyone wants?

2) I don’t know. However, I have, in response to your earlier recommendations, re-worked my site and will publish it in about a week. At that time, I will beg you to visit it and react again.

Aug 29, 2008
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Keyword selection for an author site
by: Steve B. (webmaster)

Kenneth, nothing thrills me more than someone listening to me! Family and friends stopped long ago!

I might have some keyword thoughts for you, but I need to ask some questions first.

1) What keywords would you like to be found for (that seem realistic to you to be found for...pardon ending in a preposition)?

2) Whom do you think your site would serve? In other words, say someone stumbles upon your website and is absolutely thrilled. Who is it?

3) Do you remember back in the olden days when, in return for the privilege of owning a broadcast license, tv stations were required to provide community service of a sort? (I'm afraid this item 3 comes with a bit of a preamble.) There were Public Service Announcements, and the News Division wasn't expected to turn a profit? Let's say the same applied to the internet. You don't get a domain name unless you agree that some portion of your site does "community service," that is, benefits some portion of the population other than yourself (and not just by providing bits and pieces of you and your art). What form of community service would you be willing to provide, happy to provide, and in fact be uniquely capable of providing?

4) Now that you've answered item 3, go back and answer item 2 again.

Aug 29, 2008
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Congrats.
by: Julie W. B.

KENNETH, Great idea. Im an author on this site, children's book "Homer the Helicopter Grand Canyon Adventures." - Julie W. Buscher. However, for many yrs. I wrote humorous newsletters, humorous Xmas newsletters (not the usual boring type), humorous poems, & such, similar to Erma Bombeck style. After reading my above work, several people have told me I ought to publish them! Think I'll follow your example and do so. It's been rather difficult , for me, to market & sell my self-published children's book, although it's a wonderful & educational book! Have had it in hand for just over a yr. Anyway, please save one of yur chapbooks for me.

Aug 29, 2008
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Start Where You Are
by: Kenneth Shelby Armstrong


Steve, you are always helpful. As to a report of success for giving away my chapbooks, all I can say here after about a week, is that I have received phone calls, letters, and email thanking me for the chapbook. I will monitor the results and keep you informed as I go along. Remember, I only published 250 chapbooks, and I plan to give them all away to other writers and to reviewers.

Thanks for the comment on my web site. I am at a quandary as to now to select keywords that the search engines will pick up. I will do some research and hopefully resolve the issue that you have pointed out.

Again thank you

Aug 29, 2008
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Chapbook as business card
by: Steve B. (webmaster)

Kenneth, I love what you're doing with the chapbook.

I'm leery of promotional items that don't validate. A business card, to my mind, isn't an authenticator. Sure, it reminds folks what you CLAIM to do and how to reach you, but it tells me nothing more positive than that. If it's poorly done, it can hurt you.

The chapbook, in the form you're using it, gives folks the chance to decide for themselves how legit you are...or how legit they think you are. You're giving an example of craft.

I'm reminded of artist trading cards. The chapbook is a simple example of your art. I think that's great, and I think other writers might want to think about it.

Can you give any examples of where the chapbook has resulted in a new opportunity for you? Or is it too new? (Please reply by commenting, if you're out there!)

I'd like to make a website suggestion. Your "page 2" resembles a blog in structure, yet it's somewhat hidden from the search engines. Most blogs are fully accessible in all their features from their home page, so yours is a little harder for the search engines to spider and make sense of.

I suspect this is reflected in your relatively low traffic figures and Google PageRank. Frankly, I think your site would perform better if you were to incorporate page 2 into page 1.

Just a thought!

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