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The Right Choice at the Right Time?

by Peter Hassebroek
(Ajax, Ontario, Canada)

Upbound

Upbound

While writing Upbound, I never thought about the issue of publishing, let alone considered self-publishing (independent publishing) as an option-ah, those were blissfully ignorant days-but around the time I was ready to send the manuscript out, I discovered iUniverse. It seemed a good alternative for me in many ways yet I agonized over the decision for some time. Now that I've done it, I still second-guess my choice but I do not regret it.


Perhaps the most consistent factor for me at the time was that I did not want to spend the next two years on this particular novel. I had paid for an independent edit and would do another through iUniverse (a very good value with excellent results), both of which made me comfortable to publish as is, without industry approval. The structure of my novel was important to me as well and I feared an editor's tinkering. Also, my expectations for this novel, in terms of sales, were not high and, with another novel in the works, I saw Upbound more as a stepping-stone to bigger and better things.

So, after my what-the-hell moment, I forked over the money and, once I did, the process was mostly enjoyable. The certainty that it would come out as I wanted, and when I expected (iUniverse usually beat their estimated times for the various steps along the way) was thrilling, an early reward for my decision. As did the terrific job they did on my cover and the overall production. The sense of things moving, and that all decisions were mine, motivated me to work very hard at perfecting the end-product, particularly the proofreading--the most telling sign of a self-published work. I did a decent job, I think, but not a perfect one.

Publicity, fully my responsibility, has been the weak link in all this, which is why it hasn't sold beyond my circle of people. Of course, that could have happened with a traditionally published book too. And I have sold enough of my own copies and online--brick and mortar presence was never critical for me--to receive a royalty cheque, another milestone. Best of all, now that it's out there, it's out there indefinitely and I can still rectify that. I can also still sell as I have retained all rights.

Whether independent publishing was the right choice for Upbound in the interim can never be determined but the experience did teach me a lot about publishing and, more importantly, about finishing a book. I have finished another novel, which I intend to shop patiently around to agents first, and then to publishers. My queries for the new book won't mention Upbound though, as I can't ignore the stigma of self-publishing. I can only hope no one holds it against me.

Visit Peter's site and Upbound.



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The Right Choice at the Right Time?

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Dec 05, 2008
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Response to Responses
by: Peter Hassebroek

Thanks for your kind comments, Carla. I saw the similarity too, as I read your post just before I submitted mine.

And Steve, I appreciate this forum where I can share my experience on a simple site, my favourite kind. Your recommendations are also appreciated and will be helpful when I get around to revamping my site.

Dec 02, 2008
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Hooking readers to Upbound
by: Steve B. (webmaster)

Peter, I just read the entire excerpt of Upbound from your site. (I don't often do that.)

You hooked me. (Nice work. Nice hook.) I want to know why that room smells!

My reaction got me thinking.

Thinking, for one, about that Blair Witch Project movie of some years ago, and its viral online presence that built such buzz.

Your excerpt certainly has a hook. Does your home page? I don't see it.

It was just my mood and the time of day that led me to click on your excerpt.

I think authors would do well to consider the structure of their websites every bit as much as they do the structure of their books.

You put plenty of thought into where you ended your excerpt. You chose to end at that point at which the reader is most likely to want to know more.

You're using my curiosity to try to persuade me to buy the book. Terrific. How come you aren't using similar devices to try to get me to click on the excerpt?

For instance...

A contest. What if the home page said, "Read the excerpt, see if you can guess what the smell is"? What if the prize were a copy of the book? What if there were a form at the end of the excerpt where people had to give their name and email address, and then a blank where they fill in what they think the smell is?

They submit their guesses and you receive them. Then you write them back saying, "Sorry, that wasn't it." (Or, "Sorry, that wasn't it. It was a dead raccoon.") Then you offer them another chance to buy the book.

Look what you've got now: more people clicking to the excerpt, and a second chance to sell the book. (Maybe with a special offer.)

Any marketing expert will tell you that multiple exposures to the sales message are your best route to sales. And if you capture those email addresses, you've got them for when your new book comes out.

Of course, if no one visits your site, that's a problem too, and with a two page site there's never going to be much in the way of search engine attention.

Writing for the net, you see, can be just as complex as writing a book - that is, if you want the net to really work for you.

We've talked about "the hook," but it's also about "the content." The information on your site that impresses search engines who then send complete strangers to check you out.

Just some thoughts. Great excerpt!

Dec 02, 2008
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Response to: Right Choice at the Right Time?
by: Carla Trueheart

Hi Peter. Sounds like you and I have had a similar experience with self-publishing. The publicity end of it was where I fell flat. I just could not generate anything, after trying Google and websites . . . pretty much anything to draw attention.

I wish you well with traditional publishing of your second book. I felt a lot more comfortable with my second one too, and sometimes wish my second had been my first, if that makes sense.

Anyhow, good luck with the rest of your journey.


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