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With Regards to Promotion and Self Publishing

by John Knowles Probst
(Quincy, CA, US)

John, from his website

John, from his website

In 1996, after writing my first book for four years, I finished JOHNNY MAC. I knew nothing about the publishing industry, and had no connections with any other author, agent or publishing company. So, with the suggestion of my editor, Lori Reynolds, I wrote up my letter of introduction about myself and the novel. After attaining a list of over one hundred reputable agents, and publishing houses, I began sending out letters or e-mails. Of the 80 some letters sent, I received less than twelve thank you for considering us, but no thank you etc etc. replies. I never did know if the others were even read. But it did become clear to me, that unless you knew someone, or wrote a novel that centered on prevelant situations, or that your work would make an obvious and quick financial gain to a publisher, neither agents or publishers were interested.

After having gone to several book publishing conferences, I also became aware, that without connections, self publishing is a very good alternative. Unlike traditional publishing, you, the author put your own capital into the project, and must also go out and sell the product. This business of selling the product, I personally am not very good at. I live in a town 80 miles from the next major metropolitan area. I do send out ad's to relatives, friends, book stores, and have had signing at local books stores, but am not a real gung-ho, knock on every door pushing the product kind of guy. I am retired and have used self publishing and bills from my excellent editor as a tax right off.

Since I began self publishing twelve years ago, the price has declined considerably. The various self publishing companies, because there are more self publishing firms competing, have become more concise, correct, and offer far more variability with regards to the publishing of the final copy.

I have self published three other novels, and will have a fourth out in June. I have gained a great deal of self satisfaction out of publishing my novels. The novel title and the self publishing firms I used are listed on my web page. For anyone, frustrated by attempting to get an agent, or trying to gain the attention of a publishing house, I highly recommend self publishing. Most firms can be found on the internet.

The very best of luck in your publishing venture.

John K. Probst

Visit John's website.





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With Regards to Promotion and Self Publishing

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May 08, 2008
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Your celebrity website!
by: Steve B.

John, I took the liberty of pulling that great image of you from your website. Everyone should know that the image looks even better when viewed ON John's website. I had to shrink it, and it lost some definition.

Why do I call John's website a "celebrity website"? Well, there's that striking portrait on the entry page. And then there's the site's url: johnknowlesprobst.com

It is fine to name a website after yourself. Every self published author should know this though: unless you ARE a celebrity, it's a pretty good way to ensure that search engine traffic will be limited. Ask yourself: how often do searchers search for you?

Search engines use domain names as their first clue to a site's content. johnknowlesprobst.com is certainly THE site to come to for info on John. But the engines will hesitate, so to speak, to send searchers to the site for any other reason.

Moral of the story? A self-named site is great as

a) a calling card, and
b) for being the "go to" site for information on YOU.

But if you were hoping for traffic on other keyword searches, it might not be the way to go.

John's search counter says (as of this day in May, 2008) that some 776 people have visited his site. That's about how much I receive per day on my other site, Best Children's Books - Find, Read or Write.

Why? Well, because I'm trying to rank with the search engines for a much more popular term - Children's Books - than Stephen Charles Barancik. The site stephencharlesbarancik.com probably wouldn't get any more search engine traffic than John's site!

I'm not trying to pick on John! He was just the guy who had a self-named site AND a page counter posted on it. LOTS of self publishers have self-named sites. (And lots of them complain that the internet "isn't working" for them.)

In fact, John has a great looking website, with more text on it than most. (Text is key to attracting search engine traffic. The engines know that most people come to the web looking for information, so if you have the typical one-book website that does little more than exhibit your book cover, along with the text, "Buy it, you'll love it," you'll likely attract less search engine traffic than John.)

Another fact: a self-named site will probably attract more traffic than one named after your book. After all, more people will probably search for information on you than for your title!

If anyone else would like some feedback on why the internet might not be working (for you), fill out the form at the bottom of my site analysis page.

I'll be happy to give you a review, so we can discuss the kind of approach that might bring you more readers.

John, with four novels and another on the way, it would seem that writing and publishing is what you do! Thanks so much for sharing your hard-earned wisdom.

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